Food Marketing and Distribution
Food Marketing
Food Marketing comes in many forms and we encounter a variety of materials every day, from advertisements for food products on TV, local grocery store flyers, advertisements in the paper for the farmers market or advertisements on social media. Some marketing we encounter is for local foods and some is for food created by large international corporations and delivered to all parts of the globe. Food marketing influences the choices we make about the food we consume. Marketing could tell us about the price of an item, the benefits of an item, or how purchasing something might make us feel. In addition to encountering food marketing in our everyday lives, marketing is used by our local food producers and local food retail and restaurant locations to sell their products and bring in customers. The Pagosa Farmers Market is an example of a way for farmers to use collective marketing to sell their goods. Community members regularly see the advertisements for the market during the summer season and know there will be a variety of farmers with goods for sale, without the individual farmer having to advertise for themselves. Other local food businesses that use marketing in our community to attract customers include specialty retail stores, restaurants, food trucks, farms and ranches, meat processing facilities, gardening/food production retail outlets, and others use marketing to attract customers.
Look for Colorado Proud to support food production in Colorado. |
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Food Distribution
Food distribution is how your food gets from the farmer to your plate. In some cases, this is a short journey such as growing a carrot in your backyard and eating it in your house. Sometimes, this is a long journey involving many modes of transportation to get an avocado from Mexico to your table in Colorado. Locally produced food has a much shorter journey than food produced across the country or even across the world. When making choices about what you are eating, some people take into consideration how far their food has to travel to reach them and the impact the journey has on the environment and the people involved in the process. Choosing local foods reduces the time and distance food has to travel, and gives customers fresher food than if it came from further away.
Transportation and Food Delivery
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For information on transportation please visit the Archuleta County website. This site offers information on bus schedule, routes, and fares. |
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Biweekly deliveries to Meals on Wheels clients and other registered seniors are also available For more information http://www.psseniors.org (970) 264-2167 |
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Food HubA food hub may be a location where local farmers bring their goods and can sell to larger customers because many farmers can come together to fill an order. It may be a place where organizations come together to share storage space and centralize distribution to their organizations, or it may be a place for community education and has spaces for growing, cooking and selling food.
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The Archuleta Community Food Hub, a visionary project (2025 Planning Phase) spearheaded by Healthy Archuleta, aims to establish a vital market access point for local and regional foods. The hub will create a shared space where residents can connect with and acquire locally sourced products. This will foster economic opportunities for farmers, ranchers, producers, and food entrepreneurs. The project will feature a shared commercial kitchen, vendor stalls, and public gathering areas, facilitating the aggregation, distribution, and sale of fresh, healthy, and regionally grown foods. During the 2025 planning phase, community-informed design has been prioritized. Residents’ input has shaped the food hub’s features, priorities, and programs. This approach ensures that the food hub is built for the community, establishing a sustainable and accessible market for local and regional food.